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Marketing management : a strategic approach / Harper W. Boyd jr. and Orville C. Walker jr.

By: Boyd, Harper W.
Contributor(s): Walker, Orville C. jt. author [Walker, Orville C. jt. author].
Material type: materialTypeLabelBookPublisher: Boston : IRWIN, 1990ISBN: 025605827X.Subject(s): Marketing -- Management -- Marketing -- Management
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Includes bibliographical references and index

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