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Marketing financial services / edited by Christine Ennew, Trevor Watkins and Mike Wright

Contributor(s): Ennew, Christine ed [Ennew, Christine ed.] | Watkins, Trevor jt. ed [Watkins, Trevor jt. ed.] | Wright, Mike jt. ed [Wright, Mike jt. ed.].
Material type: materialTypeLabelBookPublisher: Oxford : Butterworth- Heinemann, 1995ISBN: 0750622474.Subject(s): Financial services industry
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Includes bibliographical references and index

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