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Intergrated marketing communications : a holistic approach / Tony Yeshin

By:

Yeshin, Tony

Contributor(s):

Chartered Institute of Marketing

Material type:

TextPublication details: Oxford : Butterworth-Heinemann, 1998.ISBN:

0750619236

Subject(s):

LOC classification:

HF5415.123 Yes 1998

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Includes index

Includes bibliographical references

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