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The marketing manual / Michael J. Baker

By:

Baker, Micheal J

Contributor(s):

Chartered Institute of Marketing

Material type:

TextPublication details: Oxford : Butterworth- Heinemann, 1998ISBN:

0750636521

Subject(s):

Marketing

LOC classification:

HF5415 Bak 1998

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Includes index

Bibliography : p. 273-276

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