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Global marketing managemet: cases and readings/ edited by Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett.

Contributor(s): Buzzell, Robert D | Quelch, John A | Bartlett, C. A.
Material type: materialTypeLabelBookPublisher: Massachusetts: Addison- Wesley, 1995Edition: 3rd ed.ISBN: 0201539721.Subject(s): Export marketing | Export marketing-- management
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