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Cases in marketing management / Luiz Moutinho

By: Moutinho, Luiz.
Material type: materialTypeLabelBookPublisher: Wokingham : Addison-Wesley, 1989ISBN: 0201175703.Subject(s): Marketing -- Management -- Case studies -- Marketing -- Management -- Case studies -- Marketing -- Management -- Case studies
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Accompanied by instructor's manual

Includes bibliography and index

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