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Contemporary advertising / (Record no. 6977)

000 -LEADER
fixed length control field 01045cam3a220031300 4500
001 - CONTROL NUMBER
control field mtr01896658
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220617163855.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 850426s1986 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 8580275
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256033021
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) r42952
035 ## - SYSTEM CONTROL NUMBER
System control number (UPRA)mtr01896658
040 ## - CATALOGING SOURCE
Modifying agency UPRA
Original cataloging agency LC
Transcribing agency UNZA
Description conventions RDA
050 0# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5804
Item number Bov 1986
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bovee, Courtland L.
Linkage A757.1
245 10 - TITLE STATEMENT
Title Contemporary advertising /
Statement of responsibility, etc. Courtland L. Bovee and William F. Arens.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood, IL :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. 1986.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 25
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Irwin series in marketing
Linkage S992.1
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising -- Handbooks, manuals, etc.
General subdivision Advertising -- Handbooks, manuals, etc.
Linkage S74917.1
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Arens, William F.
Linkage A758.1
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Advertising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a HF5804
w lcc
i 33729001477467
m MAIN
p 2500
t SHORTLOAN
l SHORTLOAN
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a HF5804
w lcc
i 33729000090204
m MAIN
p 2500
t BOOK
l ON-SHELF
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Checkouts Date last checked out
          Main Library Main Library Academic reserves/Short loan HF5804 BOV 33729002089360 2019-08-12 1 2019-08-12 Short Loan material    
          Main Library Main Library Academic reserves/Short loan HF5804 BOV 33729001477467 2023-06-10 2 2019-08-12 Short Loan material 1 2023-05-30