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Principles of marketing / (Record no. 6907)

000 -LEADER
fixed length control field 00791cam4a220024100 4500
001 - CONTROL NUMBER
control field tmp15801903
003 - CONTROL NUMBER IDENTIFIER
control field UPRA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250402123210.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 951102s1964 nyu eng u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 013950020
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) r168741
035 ## - SYSTEM CONTROL NUMBER
System control number (UPRA)tmp15801903
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Transcribing agency UNZA
Description conventions RDA
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number KOT 1999
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip-
Relator term author
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Philip Kotler, Northwestern University and Gary Armstrong, University of North Carolina.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 1999.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 635 pages [and other various pages] :
Other physical details illustrations.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
          Main Library Main Library On Shelf 2025-04-02 1 HF 5415 KOT 1999 33729000709431 2025-04-22 2025-04-02 1 2025-04-02 Book