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Marketing: (Record no. 398)

000 -LEADER
fixed length control field 00708cam a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220301144933.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151112n 000 0 eng u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781849205719
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) a193965
040 ## - CATALOGING SOURCE
Transcribing agency CIP
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 MAS 2014
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Masterson, Rosalind
245 ## - TITLE STATEMENT
Title Marketing:
Remainder of title an introduction/
Statement of responsibility, etc. Rosalind Materson and David Pickton
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles:
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 582p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pickton, David
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.pdfdrive.com/marketing-an-introduction-e188445979.html">https://www.pdfdrive.com/marketing-an-introduction-e188445979.html</a>
Link text Download PDF
Public note 3rd edtion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Electronic Resource
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Kitwe Library Kitwe Library On Shelf &nbsp; &nbsp; &nbsp; HF 5415 MAS 2014 33729005564427 2019-08-09 &nbsp; 1 2019-08-09 Book
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Main Library Main Library On Shelf 2015-12-11 6 2 HF 5415 MAS 2014 33729005303057 2025-04-23 2025-04-09 1 2019-08-09 Book
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Main Library Main Library Academic reserves/Short loan &nbsp; &nbsp; &nbsp; HF 5415 MAS 2014 33729005012872 2019-08-09 &nbsp; 2 2019-08-09 Book