| 000 -LEADER |
|---|
| fixed length control field |
00710nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250407135617.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250402b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LC |
| Transcribing agency |
UNZA |
| Modifying agency |
UNZA |
| Description conventions |
RDA |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
|---|
| Classification number |
THESIS (MBA) MAS 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maselechi, Majorie |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
A cross sectional mixed method study of brand design and consumer purchasing behaviour : |
| Remainder of title |
a focus on Trade Kings Zambia / |
| Statement of responsibility, etc. |
Majorie Maselechi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lusaka: |
| Name of publisher, distributor, etc. |
The University of Zambia, |
| Date of publication, distribution, etc. |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 101 pages: |
| Other physical details |
illustrations. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product design |
| General subdivision |
Consumer purchasing behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer purchasing behaviour |
| General subdivision |
Product design |
| 999 ## - |
|---|
| -- |
214503 |
| -- |
214503 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Thesis and Dissertations |
University Of Zambia Online Public Access Catalogue