| 000 -LEADER |
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| fixed length control field |
00528nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240404115012.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240404b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CIP |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5115 STO 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stokes, David |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing:A brief introduction |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Thomson |
| Date of publication, distribution, etc. |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi,448p. |
| Other physical details |
Illustrations |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Selling |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lomax, Wendy |
| 999 ## - |
|---|
| -- |
212641 |
| -- |
212641 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
University Of Zambia Online Public Access Catalogue