University of Zambia Library

Your cart is empty.

University of Zambia Logo University Of Zambia Online Public Access Catalogue

Global marketing & advertising : (Record no. 212002)

000 -LEADER
fixed length control field 00757 a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231114150052.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231019b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781544318141
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Transcribing agency UNZA
Description conventions RDA
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.127
Item number MOO 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name de Mooij, Marieke
Relator term author
245 ## - TITLE STATEMENT
Title Global marketing & advertising :
Remainder of title understanding cultural paradoxes /
Statement of responsibility, etc. Marieke de Mooij.
250 ## - EDITION STATEMENT
Edition statement Fifth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 488 pages :
Other physical details illustrations.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing
General subdivision Cross-Cultural Studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Cross-Cultural Studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer habehavior
General subdivision Cross-Cultural Studies.
999 ## -
-- 212002
-- 212002
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
          Non-fiction Main Library GSB Library On Shelf 2023-10-16 Donation HF 5415.127 MOO 2019 33729006757822 2023-10-16 1 300.00 2023-10-16 Book
          Non-fiction Main Library GSB Library On Shelf 2023-10-16 Donation HF 5415.127 MOO 2019 33729006757889 2023-10-16 2 300.00 2023-10-16 Book
          Non-fiction Main Library GSB Library On Shelf 2023-10-16 Donation HF 5415.127 MOO 2019 33729006757871 2023-10-16 3 300.00 2023-10-16 Book
          Non-fiction Main Library Main Library On Shelf 2023-10-16 Donation HF 5415.127 MOO 2019 33729006757814 2023-10-16 4 300.00 2023-10-16 Book
          Non-fiction Main Library Main Library On Shelf 2023-10-16 Donation HF 5415.127 MOO 2019 33729006757756 2023-10-16 5 300.00 2023-10-16 Book
          Non-fiction Main Library Main Library On Shelf 2023-10-16 Donation HF 5415.127 MOO 2019 33729006757699 2023-10-16 6 300.00 2023-10-16 Book
          Non-fiction Main Library Main Library On Shelf 2023-10-16 Donation HF 5415.127 MOO 2019 33729006757632 2023-10-16 7 300.00 2023-10-16 Book
          Non-fiction Main Library Main Library On Shelf 2023-10-16 Donation HF 5415.127 MOO 2019 33729006757574 2023-10-16 8 300.00 2023-10-16 Book
          Non-fiction Main Library Main Library On Shelf 2023-10-16 Donation HF 5415.127 MOO 2019 33729006757517 2023-10-16 9 300.00 2023-10-16 Book
          Non-fiction Main Library Main Library On Shelf 2023-10-16 Donation HF 5415.127 MOO 2019 33729006757459 2023-10-16 10 300.00 2023-10-16 Book