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marketing research: applied insight / (Record no. 211601)

000 -LEADER
fixed length control field 00739 a2200229 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240311125343.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230913b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292308722
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Transcribing agency UNZA
Description conventions RDA
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.2
Item number NUN 2020
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nunan, daniel
Relator term author
245 ## - TITLE STATEMENT
Title marketing research: applied insight /
Statement of responsibility, etc. Daniel Nunan, David F Birks and Naresh K Malhotra.
250 ## - EDITION STATEMENT
Edition statement Sixth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow :
Name of publisher, distributor, etc. Pearson Education Limited,
Date of publication, distribution, etc. 2020.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 951 pages :
Other physical details illustrations.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Include index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision methodology
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Birks, David F
Relator term author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K
Relator term author
999 ## -
-- 211601
-- 211601
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
          Non-fiction Main Library Main Library On Shelf 2023-09-04 Donation HF 5415.2 NUN 2020 33729006995935 2023-09-04 1 300.00 2023-09-04 Book
          Non-fiction Main Library Main Library On Shelf 2023-09-04 donation HF 5415.2 NUN 2020 33729006995877 2023-09-04 2 300.00 2023-09-04 Book
          Non-fiction Main Library Main Library On Shelf 2023-09-04 donation HF 5415.2 NUN 2020 33729006995810 2023-09-04 3 300.00 2023-09-04 Book
          Non-fiction Main Library Main Library On Shelf 2023-09-04 donation HF 5415.2 NUN 2020 33729006995752 2023-09-04 4 300.00 2023-09-04 Book
          Non-fiction Main Library Main Library On Shelf 2023-09-04 donation HF 5415.2 NUN 2020 33729006995695 2023-09-04 5 300.00 2023-09-04 Book
          Non-fiction Main Library Main Library On Shelf 2023-11-07 Donation HF 5415.2 NUN 2020 33729006762152 2023-11-07 6 300.00 2023-11-07 Book
          Non-fiction Main Library Main Library On Shelf 2023-11-07 Donation HF 5415.2 NUN 2020 33729006762095 2023-11-07 7 300.00 2023-11-07 Book
          Non-fiction Main Library Main Library On Shelf 2023-11-10 Donation HF 5415.2 NUN 2020 33729006761873 2023-11-10 8 300.00 2023-11-10 Book
          Non-fiction Main Library Main Library On Shelf 2023-11-10 Donation HF 5415.2 NUN 2020 33729006761949 2023-11-10 9 300.00 2023-11-10 Book
          Non-fiction Main Library Main Library   2024-01-16 Donation HF 5415.2 NUN 2020 33729006994862 2024-01-16 10 300.00 2024-01-16 Book