| 000 -LEADER |
|---|
| fixed length control field |
00575 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230613142252.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230605b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199602131 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LC |
| Transcribing agency |
UNZA |
| Description conventions |
RDA |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
PAL 2012. |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Palmer, Adrian. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Introduction to marketing theory and practice / |
| Statement of responsibility, etc. |
Adrian Palmer. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Oxford University Press, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, 542 pages : |
| Other physical details |
illustrations. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 999 ## - |
|---|
| -- |
211242 |
| -- |
211242 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
University Of Zambia Online Public Access Catalogue