University of Zambia Library

Your cart is empty.

University of Zambia Logo University Of Zambia Online Public Access Catalogue

Integrated marketing communication : (Record no. 211203)

000 -LEADER
fixed length control field 00745 a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230711123908.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230621b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780195596717
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Transcribing agency UNZA
Description conventions RDA
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.123
Item number INT 2019.
245 ## - TITLE STATEMENT
Title Integrated marketing communication :
Remainder of title a balanced approach /
Statement of responsibility, etc. Maxwell Winchester, Peter Ling, Lara Stocchi [and 3 others].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Docklands :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 441 pages :
Other physical details illustrations.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising campaigns.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Winchester, Maxwell.
Relator term author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ling, Peter.
Relator term author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Stocchi, Lara.
Relator term author
999 ## -
-- 211203
-- 211203
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
          Non-fiction Main Library Main Library On Shelf 2023-04-27 Donation 1 HF 5415.123 INT 2019 33729006982289 2024-06-03 2024-05-20 1 300.00 2023-04-27 Book