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Strategic brand management / (Record no. 210711)

000 -LEADER
fixed length control field 00760 a2200229 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230315173435.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230228b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198797807
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Transcribing agency UNZA
Description conventions RDA
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.15
Item number ROS 2018
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rosenbaum - Elliott, Richard.
Relator term author
245 ## - TITLE STATEMENT
Title Strategic brand management /
Statement of responsibility, etc. Richard Rosenbaum-Elliott, Larry Percy & Simon Pervan.
250 ## - EDITION STATEMENT
Edition statement 4th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 354 pages :
Other physical details illustrations.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Percy, Larry.
Relator term author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pervan, Simon.
Relator term author
999 ## -
-- 210711
-- 210711
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
          Non-fiction Main Library Main Library On Shelf 2023-02-22 Donation HF 5415.15 ROS 2018 33729006978170 2023-02-22 1 300.00 2023-02-22 Book
          Non-fiction Main Library Main Library On Shelf 2023-02-22 Donation HF 5415.15 ROS 2018 33729006978113 2023-02-22 2 300.00 2023-02-22 Book