University Of Zambia Online Public Access Catalogue
Marketing (Record no. 210296)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00527nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221122112223.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221122b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 063119638 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CIP |
| Transcribing agency | UNZA LIBRARY |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 MER 1996. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | Mercer, David |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility, etc. | David Mercer |
| Medium | Book |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Blackwell Publishers |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,560p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LC |
| Topical term or geographic name entry element | marketing management |
| 999 ## - | |
| -- | 210296 |
| -- | 210296 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
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