| 000 -LEADER |
|---|
| fixed length control field |
00700 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230119133600.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220512b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412926355 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LC |
| Transcribing agency |
UNZA |
| Description conventions |
RDA |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM 1221 |
| Item number |
HEA 2006. |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heath, Robert L. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Today's public relations : |
| Remainder of title |
an introduction / |
| Statement of responsibility, etc. |
Robert L. Heath, University of Houston; W. Timothy Coombs, Eastern Illinois University. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks, CA : |
| Name of publisher, distributor, etc. |
Sage Publications, |
| Date of publication, distribution, etc. |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 539 pages : |
| Other physical details |
illustrations. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Coombs, W. Timothty |
| Relator term |
author |
| 999 ## - |
|---|
| -- |
209425 |
| -- |
209425 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
University Of Zambia Online Public Access Catalogue