University of Zambia Library

Your cart is empty.

University of Zambia Logo University Of Zambia Online Public Access Catalogue

Global marketing and advertising : (Record no. 207726)

000 -LEADER
fixed length control field 00783 a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220104144348.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210920b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781452257174
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Transcribing agency UNZA
Description conventions RDA
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.127
Item number MOO 2014
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mooij, Marieke de
Relator term author
245 ## - TITLE STATEMENT
Title Global marketing and advertising :
Remainder of title understanding cultural paradoxes /
Statement of responsibility, etc. Marieke de Mooij.
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles :
Name of publisher, distributor, etc. SAGE Publications, Inc.,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 395 pages :
Other physical details illustrations.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing
General subdivision Cross cultural studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Cross cultural studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
General subdivision Cross cultural studies.
999 ## -
-- 207726
-- 207726
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
          Non-fiction Main Library Main Library On Shelf 2021-09-17 Donation 2 HF 5415.127 MOO 2014 33729001692743 2025-03-20 2025-03-17 1 300.00 2021-09-17 Book