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Managing Customer Relationships : (Record no. 205774)

000 -LEADER
fixed length control field 00833 a2200253 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210928174029.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210126b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470423479
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Transcribing agency UNZA
Description conventions RDA
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.5
Item number PEP 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peppers, Don
Relator term author
245 ## - TITLE STATEMENT
Title Managing Customer Relationships :
Remainder of title a strategic framework /
Statement of responsibility, etc. Don Peppers and Martha Rogers
250 ## - EDITION STATEMENT
Edition statement Second edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 512 pages :
Other physical details illustrations.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
General subdivision Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers' preferences
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationshsip marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing information systems
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Information storage and retrieval systems-- maekting
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rogers,Martha
Relator term author
999 ## -
-- 205774
-- 205774
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
          Non-fiction Main Library Main Library On Shelf 2021-01-19 Donation HF 5415.5 PEP 2011 33729001650998 2021-01-19 1 300.00 2021-01-19 Book