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Marketing to the new majority : (Record no. 205436)

000 -LEADER
fixed length control field 00853cam a22002534a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201127125322.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110204s2011 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011005271
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230111653 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0230111653 (hardback)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- YDXCP
-- BWX
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1 BUR 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Burgos, David.
245 10 - TITLE STATEMENT
Title Marketing to the new majority :
Remainder of title strategies for a diverse world /
Statement of responsibility, etc. David Burgos and Ola Mobolade.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Palgrave Macmillan,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 246 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Multiculturalism
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Minorities
Geographic subdivision United States.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mobolade, Ola.
999 ## -
-- 205436
-- 205436
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          GSB Library GSB Library On Shelf 2020-11-27 HF5415.1 BUR 2011 33729001655765 2020-11-27 2020-11-27 Book