| 000 -LEADER |
|---|
| fixed length control field |
00645nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200806122501.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200806b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781446252642 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 1416 FAR |
| Item number |
2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Farrell, Carlyle. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Global marketing : |
| Remainder of title |
|b practical insights and international analysis / |
| Statement of responsibility, etc. |
|c Carlyle Farrell. |
| Medium |
Print |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles : |
| Name of publisher, distributor, etc. |
|b SAGE, |
| Date of publication, distribution, etc. |
|c 2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
347 pages. : |
| Other physical details |
|b colour illustrations. ; |
| Dimensions |
|c 27cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing --- Textbooks. |
| Form subdivision |
Marketing --- Textbooks. |
| 999 ## - |
|---|
| -- |
204592 |
| -- |
204592 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
University Of Zambia Online Public Access Catalogue