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Marketing communications : (Record no. 204378)

000 -LEADER
fixed length control field 00565nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200716141116.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200716b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470319925
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Item number HF 5415.123 DAH 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Michael Dahlen
245 ## - TITLE STATEMENT
Title Marketing communications :
Remainder of title A brand narrative approach
Statement of responsibility, etc. Michael Dahlen, Frederick Lange and Terry Smith
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [London]
Name of publisher, distributor, etc. John Wiley and sons
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xxiv,584p. : ill.
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communications in marketing
999 ## -
-- 204378
-- 204378
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Livingstone Library Livingstone Library 2020-07-16 HF 5415.123 DAH 2010 33729004972704 2020-07-16 1 2020-07-16 Book