| 000 -LEADER |
|---|
| fixed length control field |
00718cam9a220020500 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250313101245.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
951128s1975 xx eng u |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LC |
| Transcribing agency |
UNZA |
| Description conventions |
RDA |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM 1221 |
| Item number |
NEW 2000 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Newsom, Doug |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
This is PR : |
| Remainder of title |
The realities of public relations / |
| Statement of responsibility, etc. |
Doug Newsom, Texas Christian University; Judy Vanslyke Turk and Dean Kruckeberg, University of Northern Iowa. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Stanford : |
| Name of publisher, distributor, etc. |
Wadsworth, |
| Date of publication, distribution, etc. |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 553 pages : |
| Other physical details |
illustrations. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Turk, Judy Vanslyke |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Krucheberg, Dean |
| Relator term |
author |
| 999 ## - |
|---|
| -- |
152236 |
| -- |
152236 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
University Of Zambia Online Public Access Catalogue