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Marketing: (Record no. 122588)

000 -LEADER
fixed length control field 00760cas a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201012105201.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141126n eng u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130351334
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) a186370
040 ## - CATALOGING SOURCE
Transcribing agency CIP
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 ARM 2003
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
245 ## - TITLE STATEMENT
Title Marketing:
Remainder of title an introduction/
Statement of responsibility, etc. Gary Armstrong and Philip Kotler
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, New Jersey:
Name of publisher, distributor, etc. Pearson Education,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 627p.:
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index and bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.pdfdrive.com/marketing-an-introduction-e188445979.html">https://www.pdfdrive.com/marketing-an-introduction-e188445979.html</a>
Link text Electronic Access
Public note 13th edition
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Electronic Resource
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Full call number Barcode Date last seen Copy number Price effective from Koha item type
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Main Library Main Library On Shelf HF 5415 ARM 2003 33729005253997 2019-08-22 1 2019-08-22 Book