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Advertising campaign planning : (Record no. 112615)

000 -LEADER
fixed length control field 00645cam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250317093223.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081203n 000 0 eng u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0962141550
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Transcribing agency UNZA
Description conventions RDA
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5837
Item number ADV 1993
245 ## - TITLE STATEMENT
Title Advertising campaign planning :
Remainder of title developing an advertising-based marketing plan /
Statement of responsibility, etc. Jim Avery.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago :
Name of publisher, distributor, etc. Copy Workshop,
Date of publication, distribution, etc. 1993.
300 ## - PHYSICAL DESCRIPTION
Extent 202 pages :
Other physical details illustrations.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising campaigns
General subdivision Planning.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Planning.
999 ## -
-- 112615
-- 112615
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
          Non-fiction Main Library Main Library On Shelf 2025-03-17 Donation 300.00 HF 5837 ADV 1993 33729005835850 2025-03-17 2025-03-17 Book