Essentials of marketing / (Record no. 100444)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00653cam2a220020500 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190819100130.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000619 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 8725979 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070841810 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) a142751 |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | Lan 1988 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancaster, Geoffrey A. |
| Linkage | A112970.1 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing / |
| Statement of responsibility, etc. | Geoffrey A. Lancaster and Lester Massingham |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Berkshire : |
| Name of publisher, distributor, etc. | Mc Graw- Hill, |
| Date of publication, distribution, etc. | 1988. |
| 350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE] | |
| Price | 25 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Linkage | S374.1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Case studies |
| General subdivision | Marketing -- Case studies |
| Linkage | S85754.1 |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Massingham, Lester |
| Linkage | A112971.1 |
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