University Of Zambia Online Public Access Catalogue
Belch, George E.
Advertising and promotion: an integrated marketing communications perspective /George E. Belch and Michael A. Belch - 5th ed. - Boston: McGraw-Hill, 2001. - McGraw-Hill Higher Education .
Includes bibliographical references and index
0072314451
Advertising
Sales promotion
Communication in marketing
Advertising and promotion: an integrated marketing communications perspective /George E. Belch and Michael A. Belch - 5th ed. - Boston: McGraw-Hill, 2001. - McGraw-Hill Higher Education .
Includes bibliographical references and index
0072314451
Advertising
Sales promotion
Communication in marketing