University Of Zambia Online Public Access Catalogue
Bovee, Courtland L.
Contemporary advertising / Courtland L. Bovee and William F. Arens. - 2nd ed. - Homewood, IL : Irwin, 1986. - Irwin series in marketing .
Includes bibliographical references and index.
0256033021
8580275
Advertising -- Handbooks, manuals, etc.--Advertising -- Handbooks, manuals, etc.
HF5804 / Bov 1986
Contemporary advertising / Courtland L. Bovee and William F. Arens. - 2nd ed. - Homewood, IL : Irwin, 1986. - Irwin series in marketing .
Includes bibliographical references and index.
0256033021
8580275
Advertising -- Handbooks, manuals, etc.--Advertising -- Handbooks, manuals, etc.
HF5804 / Bov 1986