University Of Zambia Online Public Access Catalogue
Kotler, Philip-
Principles of marketing / Philip Kotler, Northwestern University and Gary Armstrong, University of North Carolina. - New Jersey : Prentice Hall, 1999. - xviii, 635 pages [and other various pages] : illustrations.
Includes bibliographical references and index.
013950020
Marketing.
HF 5415 / KOT 1999
Principles of marketing / Philip Kotler, Northwestern University and Gary Armstrong, University of North Carolina. - New Jersey : Prentice Hall, 1999. - xviii, 635 pages [and other various pages] : illustrations.
Includes bibliographical references and index.
013950020
Marketing.
HF 5415 / KOT 1999