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Shawa, Nelson

Effects of customer retention strategies on organisational performance: the case of First National Bank Zambia / Nelson Shawa - Lusaka : The University of Zambia, 2025. - xiii, 82 pages: illustrations.

Includes bibliographical references.


Business enterprises--Finance Business--Data processing-- Economic policy --Information technology --Management Marketing.
Employees--Recruiting--Employee retention--Personnel management--Manpower planning--Business &Economics / Management.