University Of Zambia Online Public Access Catalogue
Sakala, Estella.
The effect of relationship marketing on the growth of Zambian banking industry: case study investrustbank PLC Lusaka branches/ Estella, Sakala. - Lusaka. The University of Zambia, 2023. - xi, 70 pages [and other various pages] : illustrations.
Includes bibliographical references.
Relationship marketing
Relationship marketing--Organizational performance
Relationship marketing--Banking industry
The effect of relationship marketing on the growth of Zambian banking industry: case study investrustbank PLC Lusaka branches/ Estella, Sakala. - Lusaka. The University of Zambia, 2023. - xi, 70 pages [and other various pages] : illustrations.
Includes bibliographical references.
Relationship marketing
Relationship marketing--Organizational performance
Relationship marketing--Banking industry