University Of Zambia Online Public Access Catalogue
Mushili, Bruce
Assessing the influence of packaging attributes on consumer buying behaviour : a case study of selected liquid milk producers / Bruce Mushili. - Lusaka: The University of Zambia, 2024. - xv, 79 pages: illustrations.
Includes bibliographical references.
Packaging--Economic aspects
Packaging attributes
Brand choice--Milk products
Assessing the influence of packaging attributes on consumer buying behaviour : a case study of selected liquid milk producers / Bruce Mushili. - Lusaka: The University of Zambia, 2024. - xv, 79 pages: illustrations.
Includes bibliographical references.
Packaging--Economic aspects
Packaging attributes
Brand choice--Milk products