University Of Zambia Online Public Access Catalogue
Positioning strategies in business markets
- Emerald
- Yearly
- Vol. 15 No. 6,2000
Tests the relevance of positioning within the domain of business marketing through the application of a new typology of positioning strategies
0885-8624
China--Poland
https://www.emerald.com/insight/content/doi/10.1108/08858620010349501/full/html
Tests the relevance of positioning within the domain of business marketing through the application of a new typology of positioning strategies
0885-8624
China--Poland
https://www.emerald.com/insight/content/doi/10.1108/08858620010349501/full/html