University of Zambia Logo University Of Zambia Online Public Access Catalogue

Cross-cultural business-to-business communication – the experiences of Polish companies with the Chinese and Americans - Emerald - Yearly - 2023

The main purpose of the study is to identify the differences and similarities in the communication between B2B participants in cross-cultural environments.

1746-8809


China--Poland

https://www.emerald.com/insight/content/doi/10.1108/IJOEM-01-2022-0013/full/html