University Of Zambia Online Public Access Catalogue
From websites to social media exploring the adoption of internet marketing in emerging industrial markets
- Emerald
- Quarterly
- Vol. 32 No. 7,2017
This study aims to explore internet marketing adoption in emerging industrial markets across several internet-based technologies (i.e. social media platforms, static and transactional websites)
0885-8624
social media--relative advantage
https://www.emerald.com/insight/content/doi/10.1108/JBIM-06-2016-0122/full/html
This study aims to explore internet marketing adoption in emerging industrial markets across several internet-based technologies (i.e. social media platforms, static and transactional websites)
0885-8624
social media--relative advantage
https://www.emerald.com/insight/content/doi/10.1108/JBIM-06-2016-0122/full/html