University Of Zambia Online Public Access Catalogue
de Mooij, Marieke
Global marketing & advertising : understanding cultural paradoxes / Marieke de Mooij. - Fifth edition. - London : SAGE, 2019. - xx, 488 pages : illustrations.
Includes bibliographical references and index.
9781544318141
Target marketing--Cross-Cultural Studies.
Advertising--Cross-Cultural Studies.
Consumer habehavior--Cross-Cultural Studies.
HF 5415.127 / MOO 2019
Global marketing & advertising : understanding cultural paradoxes / Marieke de Mooij. - Fifth edition. - London : SAGE, 2019. - xx, 488 pages : illustrations.
Includes bibliographical references and index.
9781544318141
Target marketing--Cross-Cultural Studies.
Advertising--Cross-Cultural Studies.
Consumer habehavior--Cross-Cultural Studies.
HF 5415.127 / MOO 2019