University of Zambia Logo University Of Zambia Online Public Access Catalogue

Consumer behaviour : South African psychology and marketing applications / Elrie Botha, Danie du Toit, Alet Erasmus [and 2 others]; editors, Mercy Mpinganjira and Maria A. O. Dos Santos. - Cape Town : Oxford University Press, 2013. - 403 pages : illustrations.

Includes index.

9780195999327


Consumer behaviour.

HF 5415.32 / CON 2013.