Consumer behaviour : South African psychology and marketing applications /
Elrie Botha, Danie du Toit, Alet Erasmus [and 2 others]; editors, Mercy Mpinganjira and Maria A. O. Dos Santos.
- Cape Town : Oxford University Press, 2013.
- 403 pages : illustrations.
Includes index.
9780195999327
Consumer behaviour.
HF 5415.32 / CON 2013.
Includes index.
9780195999327
Consumer behaviour.
HF 5415.32 / CON 2013.