University Of Zambia Online Public Access Catalogue
Palmer, Adrian.
Introduction to marketing theory and practice / Adrian Palmer. - Third edition. - Oxford : Oxford University Press, 2012. - xxxi, 542 pages : illustrations.
Includes indexes.
9780199602131
Marketing.
HF 5415 / PAL 2012.
Introduction to marketing theory and practice / Adrian Palmer. - Third edition. - Oxford : Oxford University Press, 2012. - xxxi, 542 pages : illustrations.
Includes indexes.
9780199602131
Marketing.
HF 5415 / PAL 2012.