University Of Zambia Online Public Access Catalogue
Dayal, Manoj
Media metrics : an introduction to quantitative research in mass communication / Manoj Dayal, Professor, Former Dean & Chairperson, Department of Communication Management & Technology, Faculty of Media Studies, Guru Jambheshwar University of Science & Technology, Hisar, Haryana, India. - New Delhi : SAGE publications, 2017. - xxiii, 458 pages : illustrations.
Includes bibliographical references and index.
9789386062161
Mass media--Research--Methodology.
P 91.3 / DAY 2017
Media metrics : an introduction to quantitative research in mass communication / Manoj Dayal, Professor, Former Dean & Chairperson, Department of Communication Management & Technology, Faculty of Media Studies, Guru Jambheshwar University of Science & Technology, Hisar, Haryana, India. - New Delhi : SAGE publications, 2017. - xxiii, 458 pages : illustrations.
Includes bibliographical references and index.
9789386062161
Mass media--Research--Methodology.
P 91.3 / DAY 2017