University Of Zambia Online Public Access Catalogue
Rosenbaum - Elliott, Richard.
Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy & Simon Pervan. - 4th edition. - Oxford : Oxford University Press, 2018. - xi, 354 pages : illustrations.
Includes bibliographical references and index.
9780198797807
Product management.
Strategic planning.
HF 5415.15 / ROS 2018
Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy & Simon Pervan. - 4th edition. - Oxford : Oxford University Press, 2018. - xi, 354 pages : illustrations.
Includes bibliographical references and index.
9780198797807
Product management.
Strategic planning.
HF 5415.15 / ROS 2018