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Walumweya, Mumeka.

Adoption of competitive strategies to mitigate business environmental challenges : the case of Zambia National Broadcasting Corporation - a participatory approach / Mumeka Walumweya. - Lusaka : The University of Zambia, 2022. - xiii, 96 pages : illustrations.

Includes bibliographical references


Broadcasting services--Zambia.
Broadcasting services--Business plan.
Zambia National Broadcasting Corporation.