University Of Zambia Online Public Access Catalogue
Nankai Business Review International
- Emerald
- Quarterly
- Vol,13, No. 1-4, 2022
– Many managers and scholars focus on how to repair brand image after a corporate crisis. This
research paper aims to propose that a fresh start mindset (FSM) and brand crisis type can jointly influence
consumer forgiveness.
2040-8749
Nankai Business Review International
https://www.emerald.com/insight/publication/issn/2040-8749
– Many managers and scholars focus on how to repair brand image after a corporate crisis. This
research paper aims to propose that a fresh start mindset (FSM) and brand crisis type can jointly influence
consumer forgiveness.
2040-8749
Nankai Business Review International
https://www.emerald.com/insight/publication/issn/2040-8749