University Of Zambia Online Public Access Catalogue
Palmer, Adrian
Principles of services marketing/ print Adrian Palmer - London; McGraw-Hill 1994 - xv,345p.
Includes bibliographical references
0077077466
Marketing-management
Service industries-Marketing
HF5415.13PAL 1994
Principles of services marketing/ print Adrian Palmer - London; McGraw-Hill 1994 - xv,345p.
Includes bibliographical references
0077077466
Marketing-management
Service industries-Marketing
HF5415.13PAL 1994