University Of Zambia Online Public Access Catalogue
Baran Stanley J.
Introduction to mass communication : media, literacy and culture / Stanley J. Baran, Bryant University. - Updated Seventh edition. - New York : McGraw-Hill, 2013. - xx, 449 pages [and other various pages] : illustrations.
Includes bibliographical references and index.
9780077403898
Mass media.
Mass media and culture.
Media literacy.
P 90 / BAR 2013.
Introduction to mass communication : media, literacy and culture / Stanley J. Baran, Bryant University. - Updated Seventh edition. - New York : McGraw-Hill, 2013. - xx, 449 pages [and other various pages] : illustrations.
Includes bibliographical references and index.
9780077403898
Mass media.
Mass media and culture.
Media literacy.
P 90 / BAR 2013.