Malamula, Mary
Investigating the implications of bank product development on customer acquisition and retention : a case of xapit mobile banking service at Zanaco / Mary Malamula. - Lusaka : The University of Zambia, 2021. - xiii, 71 pages : illustrations.
Includes bibliographical references
Banks and banking, Mobile.
Mobile banking.
Electronic funds transfers.
Investigating the implications of bank product development on customer acquisition and retention : a case of xapit mobile banking service at Zanaco / Mary Malamula. - Lusaka : The University of Zambia, 2021. - xiii, 71 pages : illustrations.
Includes bibliographical references
Banks and banking, Mobile.
Mobile banking.
Electronic funds transfers.