University Of Zambia Online Public Access Catalogue
Mooij, Marieke de
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. - Fourth edition. - Los Angeles : SAGE Publications, Inc., 2014. - xx, 395 pages : illustrations.
Includes bibliographical references and index.
9781452257174
Target marketing--Cross cultural studies.
Advertising--Cross cultural studies.
Consumer behavior--Cross cultural studies.
HF 5415.127 / MOO 2014
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. - Fourth edition. - Los Angeles : SAGE Publications, Inc., 2014. - xx, 395 pages : illustrations.
Includes bibliographical references and index.
9781452257174
Target marketing--Cross cultural studies.
Advertising--Cross cultural studies.
Consumer behavior--Cross cultural studies.
HF 5415.127 / MOO 2014