University Of Zambia Online Public Access Catalogue
Cateora, Philip R.
International marketing Philip R. Cateora, Fellow, Academy on International business, University of Colorado; Mary C.Gilly, University of California, Irvine and John L. Graham, University of California, Irvine. - Sixteenth edition. - New York : McGraw-Hill/Irwin 2013. - xxxiii, 638 pages : illustrations. .
Includes indexes
9780073529974
Export marketing
International business enterprises
HF 1416 / CAT 2013
International marketing Philip R. Cateora, Fellow, Academy on International business, University of Colorado; Mary C.Gilly, University of California, Irvine and John L. Graham, University of California, Irvine. - Sixteenth edition. - New York : McGraw-Hill/Irwin 2013. - xxxiii, 638 pages : illustrations. .
Includes indexes
9780073529974
Export marketing
International business enterprises
HF 1416 / CAT 2013