University Of Zambia Online Public Access Catalogue
Burgos, David.
Marketing to the new majority : strategies for a diverse world / David Burgos and Ola Mobolade. - 1st ed. - New York : Palgrave Macmillan, 2011. - ix, 246 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780230111653 (hardback) 0230111653 (hardback)
2011005271
Marketing--United States.
Multiculturalism--United States.
Minorities--United States.
HF5415.1 BUR 2011
Marketing to the new majority : strategies for a diverse world / David Burgos and Ola Mobolade. - 1st ed. - New York : Palgrave Macmillan, 2011. - ix, 246 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780230111653 (hardback) 0230111653 (hardback)
2011005271
Marketing--United States.
Multiculturalism--United States.
Minorities--United States.
HF5415.1 BUR 2011