University Of Zambia Online Public Access Catalogue
Michael Dahlen
Marketing communications : A brand narrative approach Michael Dahlen, Frederick Lange and Terry Smith - [London] John Wiley and sons 2010 - xxiv,584p. : ill.
Includes index
9780470319925
Communications in marketing
/ HF 5415.123 DAH 2010
Marketing communications : A brand narrative approach Michael Dahlen, Frederick Lange and Terry Smith - [London] John Wiley and sons 2010 - xxiv,584p. : ill.
Includes index
9780470319925
Communications in marketing
/ HF 5415.123 DAH 2010